September 2020Monthly Impact Report
September Progress
The COVID-19 pandemic has left us distressed and fearful and made one thing clear: We cannot go back to our old ways. Our food system is broken, and animals are suffering. Today more than ever, we must reimagine our relationship with them and build a new normal together—humanity’s very future depends on it. This month, Mercy For Animals presented a new global campaign highlighting this urgent message.
We also released footage that a former Mercy For Animals undercover investigator captured inside an egg farm—revealing the distressing living conditions these animals endure and the complete disregard for basic disease prevention standards.

Introducing a New Normal
Global
In a new campaign—launched in the United States, Mexico, Brazil, and India—we highlight that while people hope for their new normal in this time for critical change, animals in factory farms hope for theirs too.
Join the movement at MercyForAnimals.org/NewNormal.

Uncovering the Rotten Truth
Global
Dust and cobwebs lined the floor-to-ceiling rows of wire cages. Packed so tightly into each cage, the hens couldn’t even spread their wings. Making his way through the sheds, our undercover investigator caught on hidden camera the brutal living conditions at this egg farm, including birds pinned between cage bars. Unable to access water, they had died slowly, and their bodies lay rotting next to live birds.
In these restricted and unnatural conditions, hens at egg farms produce more eggs than their bodies were made to—they are denied exercise and often manipulated with artificial lighting to change their biological cycles. Constant egg production leads to calcium depletion that causes severe osteoporosis, broken bones, intense pain, and—as our undercover investigation shows—eggs with soft shells.
Hens in nature are affectionate mothers. They tend carefully to their nests, turning the eggs up to five times an hour and exchanging calls with their unhatched chicks.